Brand positioning
  Brand Culture
  Brand growth
  Brand Monopoly
 
 
 
 
Brand positioning
 
Brand Name:Happy B than
Brand meaning: the "heart" love with "heart" the cause of love of love
Brand Style: warm, soft, personality, fashion
Brand colors: light pink, light orange, light blue
Brand positioning: with the most professional with the most intimate fabric of care
Brand slogan:Happy B than great care
Target customer: the pursuit of taste and quality, comfortable and stylish new mom
Consumer group : 0-3-year-old baby, 4-7-year-old child
Service Concept: heart care, heart services
The quality of ideas: the quality of pursuit of perfection
Philosophy of cooperation: the common development and achieve win-win