Brand positioning
  Brand Culture
  Brand growth
  Brand Monopoly
 
 
 
 
Brand Culture
 
Ideal brand:
Happy B than - the infant and child clothing supplies leading brands
Happy B than - well-known international brand apparel Baby
Brand Declaration:
What we have done is 5 "heart" of the brand-level industries;
We think that the five "heart" of the brand-level potential;
All of our five "heart" of the brand-level lineup.
Brand interpretation:
Love - to create the hearts of children "than Happy B";
Sincerely - to "Happy B than" unlimited broad platform for the sharing;
Confidence - so that "Happy B than" home brand indestructible;
With an open mind - let "Happy B than" space open-minded, to be a figure-yin;
Ambition - to "Happy B than the" dream containing carrier through the waves, to move ahead